# MedicAlert's IT Appeal raises £123,000 in five months

- Link: https://fundraising.co.uk/2003/12/20/medicalert039s-it-appeal-raises-123000-five-months/
- Published: 2003-12-20T00:00:00+00:00
- Author: Howard Lake

MedicAlert’s appeal for a new IT system has exceeded its £71,000 target and achieved
an 8.5% response rate.
MedicAlert provides a life-saving identification system for
people with hidden medical conditions and life-threatening allergies, and needed
£200,000 to develop and install a new system to help improve services to their 235,000
members.

Working with agency [Cascaid](http://www.cascaid.com), the charity sent a cash appeal
to 84,000 members, some of whom had made charitable donations in the past to the
charity. The appeal’s theme was ‘because we care’ and emphasised the organisation’s
charitable status.

MedicAlert’s last appeal in 1999/2000 was conducted in-house by the charity but 
received only £23,850.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

www.medicalert.org.uk

 * **[Cascaid offers new fundraising service to NGOs working in Asia](https://fundraising.co.uk/2004/09/06/cascaid-offers-new-fundraising-service-ngos-working-asia/)**(
   6 September 2004)
 * **[Million memories campaign launched for Alzheimer's Society](https://fundraising.co.uk/2006/09/05/million-memories-campaign-launched-alzheimer039s-society/)**(
   5 September 2006)
 * **[Cascaid to help NAS review its brand](https://fundraising.co.uk/2007/03/10/cascaid-help-nas-review-its-brand/)**(
   10 March 2007)