# This Way Up launch unusual annual report for charity

- Link: https://fundraising.co.uk/2003/12/17/way-launch-unusual-annual-report-charity/
- Published: 2003-12-17T00:00:00+00:00
- Author: Howard Lake

**Design agency This Way Up has produced an unusual and eyecatching annual report
in a calendar format for London youth housing charity Patchwork.**

Patchwork’s Fundraising and Communications Manager Clare Haynes commented on the
new format: “Annual reports can be dry, but we want ours to reflect our organisation’s
vitality. It highlights some of our success stories. The user-friendly spiral bound
format invites people to flick through and read, whilst the calendar format is aimed
to be kept, used and a reminder of our role in London to those who commission our
services. It reflects our approach to providing practical applications and solutions.”

The report builds on the iconic brand identity This Way Up created for Patchwork
in 2000, when the identity was created in response to changes in the funding mechanism
for care-based organisations, which has lead to increased competition in the housing
sector. The report is aimed at potential commissioning boroughs, partners and stakeholders,
but will also act as a year-long marketing tool.

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