# Macmillan launches e-mail newsletter for City workers

- Link: https://fundraising.co.uk/2003/12/16/macmillan-launches-email-newsletter-city-workers/
- Published: 2003-12-16T00:00:00+00:00
- Author: Howard Lake

Macmillan Cancer Relief has launched its first e-mail newsletter targeted to city
workers.
Distributed bimonthly, “City e-news” will update subscribers on the latest
news from the charity, as well as promoting the events section on the Macmillan 
Web site. The charity hopes to encourage City workers to sign up to run the London
Marathon or the Cycle Brazil overseas challenge.

The newsletter’s design, distribution and administration is handled by Charity Technology
Trust’s specialist e-mail marketing tool for charities.

City e-news will initially be e-mailed to around 1,500 Macmillan supporters in the
City, and there are plans to roll out the concept to wider groups of Macmillan supporters
in the near future.

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Lisa Irwin, City Corporate Development Manager, Macmillan Cancer Relief, said:

“We’re very excited about the launch of City e-news as it means we can communicate
with our supporters in the Square Mile in the way that is most convenient to them.
We have great hopes that the “live” format with direct links to our website will
see an increase in event sign ups and forge greater links with our corporate partners.”

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