# New Direct Marketing Manager at Macmillan

- Link: https://fundraising.co.uk/2003/12/11/new-direct-marketing-manager-macmillan/
- Published: 2003-12-11T00:00:00+00:00
- Author: Howard Lake

Clara Avery has joined Macmillan Cancer Relief as their Direct Marketing Manager.

Clara brings over eight years of direct marketing experience, five of which she 
has spent in the charity sector, including posts in the donor development departments
at The Children’s Society and at the Royal Association for Disability and Rehabilitation.

Most recently she was Senior Account Director in the one-to-one fundraising team
at The Children’s Society where she was responsible for generating a net income 
of £2.5 million for the charity, as well as devising and managing a fully costed
mix of income generating campaigns.

In her new role she will be heading up Macmillan’s Direct Marketing team which utilises
a broad range of direct response media to generate in excess of £10 million per 
annum from new and existing individual supporters.

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