# Amnesty International Ireland to raise funds with e-cards

- Link: https://fundraising.co.uk/2003/12/05/amnesty-international-ireland-raise-funds-ecards/
- Published: 2003-12-05T00:00:00+00:00
- Author: Howard Lake

**Amnesty International (AI) Ireland has launched a new e-card site that it hopes
will raise funds for the human rights organisation.**

AI Ireland has worked with specialist e-card designers CARDmarket to create www.
amnestyecards.com. The site offers a selection of e-cards across four themes: Love
and Friendship, General greetings (such as New Home), Christmas wishes and Irish
sentiments. Although the eCARDS are free, users are invited to make a donation to
the charity and to join the organisation.

Amnesty Ireland Trading Manager Lino Olivieri said: “We decided to set up a new 
e-card site as we believe that free e-cards are an ideal way of attracting large
numbers of visitors to our site, so publicising worldwide the work of Amnesty International’s
Irish operation. We see e-cards as a very important part of our marketing activities.”

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The selection of cards features a range of images, ranging from traditional Christmas
pictures to fun pictures of sunflowers and amusing flying hearts. The cards can 
be sent to individual recipients or to multiple e-mail addresses.

Once the card is sent, the sender is encouraged to sign up to receive AI Ireland’s
e-mail updates, and to make a donation or a purchase.

CARDmarket is an all-Ireland marketing organisation for Irish artists and craftspeople.
It is supported by The Crafts Council of Ireland and Invest Northern Ireland.

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