# Daily Mail offers readers £100,000 to give to charity - Link: https://fundraising.co.uk/2003/12/03/daily-mail-offers-readers-100000-give-charity/ - Published: 2003-12-03T00:00:00+00:00 - Author: Howard Lake **The Daily Mail is offering its readers the chance to give away £100,000 to charity this Christmas.** In partnership with [Charities Aid Foundation](https://caf.org.uk) (CAF), the Daily Mail’s campaign encourages readers to collect tokens in order to enter a draw for one of the ten £10,000 prizes available to give to charity through a CAF Charity Account. In fact, the £100,000 is being put up not by the Daily Mail but by CAF itself in an effort to raise the profile of tax-effective giving and the CAF Charity ## Advertisement Account in the run-up to Christmas. The money comes from the charity’s grantmaking division, which distributes over £1 million to charity every year. As well as front page exposure of ‘The £100,000 Charity Giveaway’ and details of the CAF Charity Account and other forms of tax-effective giving inside the paper, the competition kicked off with a double-page spread about some of the 180,000 charities needing support this Christmas. Both CAF and the Daily Mail reported a good response to the campaign ahead of the 5 December 2003 closing date. John Thurley, Head of Charity Accounts at CAF, said: > “We see CAF as being at the forefront of pioneering new ways to unlock money for > charities. The partnership with the Daily Mail is a great example of how we believe > we can add value by working with third parties on innovative, targeted campaigns.” * **[Olympics national lottery games likely to hit charities even harder](https://fundraising.co.uk/2003/12/07/olympics-national-lottery-games-likely-hit-charities-even-harder/)**( 7 December 2003) * **[Community Fund grants to infrastructure groups pay off](https://fundraising.co.uk/2003/12/08/community-fund-grants-infrastructure-groups-pay/)**( 8 December 2003) * **[New grant guidelines from Lloyds TSB Foundation](https://fundraising.co.uk/2003/12/10/new-grant-guidelines-lloyds-tsb-foundation/)**( 10 December 2003)