# Cascaid appointed to handle WSPA's direct marketing

- Link: https://fundraising.co.uk/2003/12/01/cascaid-appointed-handle-wspa039s-direct-marketing/
- Published: 2003-12-01T00:00:00+00:00
- Author: Howard Lake

**The Cascaid Group has been appointed by the World Society for the Protection of
Animals (WSPA) to handle the charity’s donor recruitment and development programme.**

Cascaid will take on responsibility for WSPA’s direct marketing from January 2004.

The team which won the contract included Roger Lawson, Managing Director of Cascaid
Marketing, Group Managing Director Alan Clayton and recently appointed chairman 
Ken Burnett.

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WSPA’s Head of Fundraising Richard Brooks said: “WSPA have chosen to work with Cascaid
because we believe that they will be able to significantly improve WSPA’s return
on investment by delivering a cost effective and targeted direct marketing programme
that builds on our existing relationships with donors in the UK.”

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