# Whizz-Kidz launches click to give campaign with easyJet

- Link: https://fundraising.co.uk/2003/11/23/whizzkidz-launches-click-give-campaign-easyjet/
- Published: 2003-11-23T00:00:00+00:00
- Author: Howard Lake

**Children’s mobility charity Whizz-Kidz has launched its new Web site with a click
to give fundraising campaign supported by EasyJet.**

EasyJet will donate 25p every time a visitor clicks on the campaign button on Whizz-
Kidz’ new site, and the charity aims to generate 200,000 clicks and raise £50,000.
To achieve this it has distributed a viral e-mail message to try to drive traffic
to the site.

EasyJet selected Whizz-Kidz as its first ever annual charity partnership as it celebrated
its eight birthday in November 2003.

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Whizz-Kidz have worked with Atticmedia on the launch campaign, while the new site
has been designed and supported by Reed Business Information, who provided the charity
with a bespoke content management system developed by Agency X.

Lucy Norrey, Communications Officer at Whizz-Kidz said: “We wanted to address the
difficulties that parents of disabled children often find in getting clear and impartial
information. At the same time we also wanted to maximise on the Web’s potential 
to increase income and fulfil our long-term objectives of campaigning and influencing
Government.”

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