# Crusaid secure pro-bono posters for Tube campaign

- Link: https://fundraising.co.uk/2003/11/12/crusaid-secure-probono-posters-tube-campaign/
- Published: 2003-11-12T00:00:00+00:00
- Author: Howard Lake

**Crusaid, the national fundraiser and leading independent grant maker for HIV and
AIDS, has secured donated design and display services for its new poster campaign.**

Crusaid’s poster campaign is appearing on the London tube and aims to raise awareness
of the link between HIV/AIDS and poverty.

Issued to coincide with World AIDS Day 2003 on 1 December, the posters have been
designed on a pro-bono basis by Euro RSCG Wnek Gosper and feature personal case 
studies highlighting the fact that a positive HIV diagnosis exacerbates poverty.
The campaign has been further supported by Viacom Outdoor with the use of 500 sites
across the underground network.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Robin Brady, Chief Executive at Crusaid concludes: “With the generous assistance
of Euro RSCG Wnek Gosper and Viacom Outdoor, Crusaid is determined to ensure that
World AIDS Day 2003 does not pass by unnoticed.”

 * **[Justgiving launches online vouchers for Christmas](https://fundraising.co.uk/2003/11/20/justgiving-launches-online-vouchers-christmas/)**(
   20 November 2003)
 * **[Traidcraft's cheeky pitch for charity of the year deal fails](https://fundraising.co.uk/2003/11/21/traidcraft039s-cheeky-pitch-charity-year-deal-fails/)**(
   21 November 2003)
 * **[AMA Charity Services invests in call centres](https://fundraising.co.uk/2003/11/22/ama-charity-services-invests-call-centres/)**(
   22 November 2003)