# Donors to raise funds for receiving adverts via SMS

- Link: https://fundraising.co.uk/2003/11/03/donors-raise-funds-receiving-adverts-sms/
- Published: 2003-11-03T00:00:00+00:00
- Author: Howard Lake

**SMS Aid is raising funds for charities which encourage their donors to register
and receive adverts via their mobile phones.**

SMS Aid has adapted the model of paying people to receive adverts, attempted by 
various Web companies, to mobile phones. The company will distribute targeted adverts
from commercial advertisers to mobile phone owners who have signed up to receive
these adverts. Charities who persuade supporters to register for the service will
receive a share of the sum paid per message by the advertiser. In this way SMS Aid
says it is offering a new monthly revenue scheme for charities.

SMS Aid will pay charities 10p for each owner introduced plus 5p for every text 
message they send to each of their phones.

## Advertisement

In addition, they can pay the mobile owner 5p to receive each message or they can
elect to donate that amount to charity.

To benefit, charities need to drive mobile phone owners to a co-branded Web site
where they can select from 24 types of products and services they wish to receive
messages about. SMS Aid will create and host the co-branded sites.

Founder Tony Price commented: “We operate an ethical advertising policy, so charities
using our service can specify products, services or companies whose brands they 
would not want to be associated with or perceived to be endorsing.”

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