# Scope tests texting on the street and doorstep

- Link: https://fundraising.co.uk/2003/10/31/scope-tests-texting-street-and-doorstep/
- Published: 2003-10-31T00:00:00+00:00
- Author: Howard Lake

Disability charity Scope has been testing combining texting with street and doorstep
fundraising.
Scope worked with its professional fundraising agency Fruitful Fundraising
and its technology partner SMStextgiving to test giving people an option of giving
or campaigning through texting.

 

 

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Texting offers a useful backup suggestion should people in the street choose not
to give via Direct Debit. Of course, many street and doorstep fundraisers engage
in conversations with members of the public who are unable to commit through Direct
Debit, but are still positive about supporting the charity. Texting appears to offer
a positive alternative way of getting involved. Members of the public are giving
information about how to get involved via texting so they can take it away and do
it whenever they wish to.

 

 

Louise Cook, Head of Development at Fruitful Fundraising, said: “Reaction from fundraisers
and the public has been extremely positive. Comments from members of the public 
have included ‘Pleased to take a card’, and ‘reflects well on Scope’. We are always
looking at ways in which dialogue marketing can evolve and using mobile phone technology
allows charities to provide a further fundraising chance for the public.

 

 

“We are delighted to partner SMStextgiving as they are a not-for-profit organisation
set up especially to facilitate charities to use this technology.”

 

 

Geleeta Anderson from Scope said: “We see texting as a way to make every interaction
with a member of the public even more meaningful – enabling us to help inform the
public about Scope’s work.”

 

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