# Wear it pink® day sponsored by Vanish

- Link: https://fundraising.co.uk/2003/10/29/wear-it-pink-day-sponsored-vanish/
- Published: 2003-10-29T00:00:00+00:00
- Author: Howard Lake

**Breast Cancer Campaign’s second annual wear it pink® day on 31 October 2003 will
be sponsored by Vanish, the stain removal experts.**

Wear it pink encourages companies, schools and universities to allow their members
to dress in pink for one day. In return for wearing pink, participants are asked
to donate two pounds to raise money for Breast Cancer Campaign, which funds independent
breast cancer research throughout the UK.

The first weat it pink day raised a £30,000. This year’s target is £140,000.

## Advertisement

Anna Swaby from Vanish comments: “We believe that this is the perfect link for the
Vanish brand. We hope the combined impact of the Vanish pink colour and, ‘wear it
pink®’, will work together perfectly, to raise valuable funds and heighten awareness
of the disease.”

Vanish is manufactured by Reckitt Benckiser, the manufacturer of household products
such as Dettol and Finish.

 * **[BBC repeats Working in the Community series again](https://fundraising.co.uk/2003/10/31/bbc-repeats-working-community-series-again/)**(
   31 October 2003)
 * **[Poppy collector attacked with hammer](https://fundraising.co.uk/2003/11/05/poppy-collector-attacked-hammer/)**(
   5 November 2003)
 * **[New BBCi service could help promote local events](https://fundraising.co.uk/2003/11/06/new-bbci-service-could-help-promote-local-events/)**(
   6 November 2003)