# Daily Mirror and British Gas support multi-charity SMS appeal

- Link: https://fundraising.co.uk/2003/10/23/daily-mirror-and-british-gas-support-multicharity-sms-appeal/
- Published: 2003-10-23T23:00:00+01:00
- Author: Howard Lake

The Daily Mirror and British Gas are supporting a mobile phone donation campaign
for the seven charities that make up the Here to Help campaign.
Consumers are being
encouraged to donate using a premium rate SMS, with donations being used by the 
charities to tackle UK household poverty.

 

 

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The technical element of the appeal is being handled by the Mirror Group’s mobile
arm Arrow Interactive. Each SMS costs £1.50 of which 67p is received by the charities.
Donors receive a message with statistics about poverty in the UK.

 

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