# Cancer Research UK makes the most of that extra hour

- Link: https://fundraising.co.uk/2003/10/21/cancer-research-uk-makes-most-extra-hour/
- Published: 2003-10-21T23:00:00+01:00
- Author: Howard Lake

Many of Cancer Research UK’s Stride for Life fundraising events are taking place
on 26 October when British Summer time ends and the nation benefits from a 25-hour
day; so the charity is encouraging people to make good use of that extra hour.

The seasons and festivals offer very handy opportunities for fundraising appeals–
Christmas, Valentine’s Day, the New Year, and so on. Unfortunately, it’s difficult
to stand out from the crowd if you peg a fundraising appeal on these dates. Hence
the move by some charities to grab the less common days and dates.

 

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We’ve had appeals suggesting you donate your salary for the last hour of the last
Millennium, and a football match’s 90 minutes. New Year’s Day has been used, as 
has the longest day of the year. Most other days of the year also have their related
charity appeal or campaign.

 

 

The latest calendrical event to be acquired by inventive fundraisers is the extra
hour available to us as British Summer time ends and the clocks “go back.”

 

 

Cancer Research UK, which is running a series of fundraising events around that 
date, has asked the public what they would do with this extra hour. The NOP poll
found that 60% of people would choose to spend an extra hour in their day with either
family (30%), friends (15%) or romancing with their partner (15%).

 

 

The next most popular way to spend the extra hour was in bed sleeping. Remarkably
4% of all men questioned in the poll said they would wish to spend the extra hour
at work, while just 1% of women chose this option.

 

 

Frances Milner, Head of Community Fundraising (Southern Region) at Cancer Research
UK, said: “Stride for Life really is the perfect way to make the most of your extra
hour on 26 October. Spending an hour or so walking through beautiful countryside
with your friends and family whilst raising vital funds for Cancer Research UK’s
breast cancer research is a perfect way to spend an extra long Sunday.”