# Legacy Promotion Campaign trials poster advertising

- Link: https://fundraising.co.uk/2003/10/19/legacy-promotion-campaign-trials-poster-advertising/
- Published: 2003-10-19T23:00:00+01:00
- Author: Howard Lake

On its first anniversary the Legacy Promotion Campaign has launched its largest 
burst of activity to date.
For the first time the consortium of 111 charities which
are working to encourage the public to leave a charitable donation in their will
has trialed poster advertising in selected outdoor sites across the UK. Locations
included Edinburgh, Bristol, Manchester, Leeds, Peterborough and Poole, as well 
as some London Underground sites.

 

 

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

The posters encouraged people to “keep the love alive: remember a charity in your
will”. They included generic charity beneficiary images including sealife, a young
girl, a boy undergoing medical treatment, and an old lady. An alternative poster
had a different headline: “Why is Death Important to Charities?” Both versions featured
the names of all member charities and the Web site address and freephone number.

 

 

The campaign included a 90 second radio advert, regional advertorials, and leaflet
inserts in consumer magazines and professional journals. For example, one million
copies of the “Keep the love alive” leaflet were inserted into Radio Times, The 
Lady, Saga, Quicksilver and Choice magazine. A version of the leaflet designed for
solicitors and professional advisers was also produced and inserted into the Law
Society Gazette.

 

 

The campaign has received support from Barclays and HSBC which have both developed
a Remember a Charity fact sheet to include in their customer will packs which are
sent to 150,000 people a year.

 

 * **[Government publishes intentions on Community Interest Company](https://fundraising.co.uk/2003/11/01/government-publishes-intentions-community-interest-company/)**(
   1 November 2003)
 * **[Charitable giving "down 25% over the last decade", say CAF](https://fundraising.co.uk/2003/11/13/charitable-giving-quotdown-25-over-last-decadequot-say-caf/)**(
   13 November 2003)
 * **[New analysis of voluntary sector published](https://fundraising.co.uk/2003/11/25/new-analysis-voluntary-sector-published/)**(
   25 November 2003)