# Time is money for ChildLine

- Link: https://fundraising.co.uk/2003/10/16/time-money-childline/
- Published: 2003-10-16T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/2408.jpg)

BT is donating proceeds from every call to its speaking clock service this week 
to ChildLine.
Callers to the 123 number from 13-20 October 2003 will hear the voice
of 12-year old Alicia Roland speaking the current time. She won this role in a nationwide
competition, part of BT’s Big Listen campaign, a week of activities that encourages
adults to listen to young people and raise funds for ChildLine.

Each 10 second time announcement is preceded by Alicia saying “It’s time to listen
to young people.”

Each call to the speaking clock costs 10p and BT is donating every penny of this
to ChildLine.

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This is not the first time that a charity has benefited from the BT speaking clock
service. In March 2003 Lenny Henry’s voice gave the time and raised over £200,000
for Comic Relief. Alicia becomes only the fifth voice to have acted as the speaking
clock since it was first established in 1936.

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