# Crusaid launches first legacy campaign for several years

- Link: https://fundraising.co.uk/2003/10/16/crusaid-launches-first-legacy-campaign-several-years/
- Published: 2003-10-16T23:00:00+01:00
- Author: Howard Lake

Crusaid, the national charity and independent grant maker for HIV and AIDS, has 
launched a campaign to convince supporters and donors to leave a legacy to the charity
in their will.

The push is Crusaid’s first concerted legacy campaign for a number of years, and
will build on the successful use of funds derived from recent legacies.

 

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Alison Heyes, Head of Fundraising and Events at Crusaid commented: “Legacies have
enabled us to maintain the Hardship Fund, which has now helped 1 in 4 people diagnosed
with HIV in the UK cope with the often harsh reality of life with the virus. It 
is precisely that sort of work that we hope to continue and build on through our
legacy campaign.”

 

 

The campaign will begin with a direct-mail shot to warm supporters and contacts.
Comprehensive information outlining how a bequest to Crusaid could be used will 
be distributed throughout the legal profession to promote awareness of the charity
and its work among those who manage and administer legacies. This will be reinforced
with advertisements in various legal journals and a dedicated area on the Crusaid
Web site which will be redesigned shortly.

 

 

In February 2004 a special reception hosted by Crusaid Chairman Iain Renwick, will
take place where supporters will be told how – unlike many other charities – Crusaid
does not use legacy gifts to fund core costs. Donors will be reminded that they 
can choose how their gift is spent or even re-assign the bequest to an area of personal
interest once it is committed.

 

 

Alison Heyes concluded: “Donors will be able to choose for themselves how their 
legacy is put to work – they may wish to contribute towards research into a vaccine
or cure for HIV/AIDS, support our education and prevention work in the UK or provide
our international projects with a sustainable future. Our commitment to guaranteeing
that no legacy monies are used on administration ensures that donors who leave bequests
to Crusaid are making a real and lasting difference in the fight against HIV and
AIDS.”