# Occam launches new version of list exchange system

- Link: https://fundraising.co.uk/2003/10/07/occam-launches-new-version-list-exchange-system/
- Published: 2003-10-07T23:00:00+01:00
- Author: Howard Lake

Occam, the data base solutions provider, has launched a new version of Reciprocate,
its list exchange system for charities.
Occam developed the Reciprocate list exchange
system in 1993 to maximise the effectiveness of exchange mailings.

 

 

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

The new updated version will now enable Occam to select reciprocal swapping lists
for its clients by gender. For example, women only can now be selected, making swaps
even more responsive than on previous versions. Names can also be selected by a 
greater range of recency than before; previously these were limited to 0-24 months
recency. This can now be operated from 0-6 months, 7-12 months, 13-18 months and
19-24 months onwards.

 

 

Reciprocate also functions as a valuable source of charity giving data. Its database
now comprises 110 charity clients with 28 million supporters. Clients include RNIB,
NCDL, RNID, Amnesty International, WWF, Friends of the Earth, Age Concern and Sight
Savers International.

 

 * **[UNICEF uses Experian home shopping data to reactivate catalogue customers](https://fundraising.co.uk/2003/10/16/unicef-uses-experian-home-shopping-data-reactivate-catalogue-customers/)**(
   16 October 2003)
 * **[Latest clients for Fisk Brett](https://fundraising.co.uk/2003/10/30/latest-clients-fisk-brett/)**(
   30 October 2003)
 * **[CTT to launch new online payment processing service](https://fundraising.co.uk/2003/11/13/ctt-launch-new-online-payment-processing-service/)**(
   13 November 2003)