# AMA beats NCDL's current agency in dog sponsorship campaign

- Link: https://fundraising.co.uk/2003/10/07/ama-beats-ncdl039s-current-agency-dog-sponsorship-campaign/
- Published: 2003-10-07T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/2394.jpg)

AMA Charity Services has “doubled the conversation rate” achieved by NCDL’s incumbent
agency.
In response to limited results for their Dog Sponsorship Campaign, the National
Canine Defence League (NCDL) ran a test with two contact centres; AMA Charity Services
Ltd and their incumbent agency.

The test was run over two weeks and AMA says it managed to double the conversion
rate achieved by the incumbent.

AMA say the success was due to a range of factors including informative product 
training by NCDL; their technology; regular input from, and feedback to, NCDL throughout
the campaign; their ability to e-mail details of a selection of dogs available for
sponsorship to prospective donors; “clever scripts” and full script training; and
prompt follow-up with comprehensive material.

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As a result NCDL have appointed AMA Charity Services Ltd to handle their call -centre
business.

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