# Charity financial products have the edge for consumers, says report

- Link: https://fundraising.co.uk/2003/10/06/charity-financial-products-have-edge-consumers-says-report/
- Published: 2003-10-06T23:00:00+01:00
- Author: Howard Lake

**Thirty per cent of people would choose to invest in a charity financial product,
over a regular financial product, says a report from The Giving Campaign.**

The survey, conducted by NOP research, reports a high level of demand amongst consumers
for charity financial products – financial products that allow the individual to
donate a to charity, often offering
generous tax relief (e.g. Charity ISA).

![Charity Financial Products - A New Approach to Giving (cover) - from the Giving
Campaign (2003)](https://wfay6x.infiniteuploads.cloud/2003/10/2393.jpg)

_Charity Financial Products – A New Approach to Giving_

The research indicates that approximately 30% of people would choose to invest in
a charity financial product over a regular financial product where all the return
goes back to the investor.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Younger people were particularly attracted to this kind of product. According to
the research:

 * 40% of young people (25-34) would consider investing in a charity financial product
 * 40% of wealthy people would consider investing in a charity financial
   product
 * 37% of young people (25-34) would choose to invest in a charity financial
   product,
   over a regular financial product
 * 31% of wealthy people would choose to invest in a charity financial product, 
   over a regular financial product
 * 29% of people would choose to invest in a charity financial product, over a regular
   financial product

Phillip Mind, Acting Director of The Giving Campaign, says:

“The development of charity financial products presents charities with a great opportunity
to tap into the large-scale distribution channels of the financial sector, attracting
new donors at low cost. When you consider that the financial services industry of
investment and life products alone has monetary flows of more than £85 billion per
year – if even a small percentage of these flows were channelled to the voluntary
sector, just imagine what a big impact this could have on charities income levels.
In the US, as much as 40% of all income to charities comes through such products
and our research shows that consumer demand in the UK is high.”

The Giving Campaign has just produced a new report on this area, ‘Charity Financial
Products – A New Approach to Giving’. The report summarises the work undertaken 
by a group of key individuals from the financial and voluntary sector, examining
the charity financial product marketplace in the UK.

They highlighted the following benefits for charities:

 * Substantial volume of new income at low cost
 * Encourages a more planned approach to charitable giving, allowing charities greater
   scope in long term planning
 * Access to new donors
 * Better understanding of donor’s financial circumstances
 * Greater prominence of charity in consumer thinking about financial affairs

The Giving Campaign is working to encourage further development of charity financial
products in the UK, aiming to create a culture where it is normal for individuals
to consider charity within their overall financial planning.
 

 * **[The Giving Campaign to offer payroll giving toolkit](https://fundraising.co.uk/2002/09/24/giving-campaign-offer-payroll-giving-toolkit/)(
   24 September 2002)**