# Enterprise IG to design identity for Dallaglio's benefit year

- Link: https://fundraising.co.uk/2003/10/02/enterprise-ig-design-identity-dallaglio039s-benefit-year/
- Published: 2003-10-02T23:00:00+01:00
- Author: Howard Lake

England rugby captain Lawrence Dallaglio has chosen international brand design agency
Enterprise IG to create the identity for his Benefit Year.
During Dallaglio’s Benefit
Year there will be a host of special events and charity matches to raise money. 
The funds will be distributed to Cancer Research, Richard Longthorn Trust, Anthony
Nolan Trust and the PRA Benefit Fund.

 

 

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Enterprise IG has created an identity using goal posts as the double L in Dallaglio’s
name. Glenn Tutssel, director of Enterprise IG, will sit on the steering committee
for the Benefit as the design advisor.

 

 

Dallaglio came to Enterprise IG because of Tutssel’s work for the Guinness Rugby
World Cup in 1999, for which Glenn Tutssel designed the logo.

 

 

The Dallaglio logo will first be seen on the publicity for the Dallaglio Benefit
Year Dinner that will take place in Battersea Park in London on 10 December 2003.

 

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