# Co-op staff get Procter & Gamble involved in hospices appeal

- Link: https://fundraising.co.uk/2003/09/29/coop-staff-get-procter-amp-gamble-involved-hospices-appeal/
- Published: 2003-09-29T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/2383.jpg)

Co-operative Group staff, who are raising money for the Association of Children’s
Hospices, have enlisted the help of Procter & Gamble to bolster further an already
successful “Co-op Caring Together” campaign.
The Association of Children’s Hospices
is benefiting from a corporate-supporter-get-corporate-supporter coup. Co-op staff
have persauded Procter & Gamble (P&G) to join them in supporting the children’s 
charity.

They have launched an in-store promotion on leading P&G brands, including Ariel,
Fairy Liquid and Pampers, with a view to raising £250,000 for ACH. The campaign 
will feature in all Co-op stores and was launched to coincide with the beginning
of Children’s Hospice week (21 September to 28 September). It will continue for 
5 weeks. In store there will be a range of branded promotional materials from gondola
ends to shelf wobblers. There will also be a leaflet giving shoppers the opportunity
to find out more about ACH.

The cause related marketing campaign is also supported by local and regional radio
advertising.

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Julian Hall, Head of Corporate Fundraising at ACH, said: “This is an outstanding
promotion in every sense. It will give ACH national profile and generate significant
funds for children’s hospices throughout the UK. Both the Co-op and P&G have involved
us at every stage of its conception and development and have been happy to work 
within guidelines we have set. As such it is a model of charity/corporate partnerships.”

Co-operative Group staff fundraising has already raised over half a million pounds
for ACH.

Can your corporate supporters bring other corporate supporters on board? Have you
asked them?

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