# New report on charity sector from Mintel

- Link: https://fundraising.co.uk/2003/09/28/new-report-charity-sector-mintel/
- Published: 2003-09-28T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/2382.jpg)

Consumer intelligence supplier Mintel’s latest charities report confirms that the
changes in tax-efficient giving legislation in 2000 have been successful in increasing
charities’ income.
Mintel’s latest report on the charities sector reveals that the
amount donated to charity through payroll giving reached £73 million in 2001/02 
and an estimated £86 million in 2002/03.

The report’s coverage is wide-ranging. According to Mintel, apparent trends in giving
vary, with data showing that the percentage of households giving to charity has 
fallen over a 20-year period by over 5 per cent, although the average donation has
risen such that total household donations have gone up in real terms.

This upward trend will be encouraged by growing proportions of ABs in the population,
as well as by growing proportions of older age groups, both having a higher propensity
to give. However, the report finds that today’s young households are less likely
to give than today’s middle-aged were when they were young. There is thus a possibility
that the number of donors could fall in aggregate with passing time.

## Advertisement

Younger age groups are increasingly being directly addressed with specifically tailored
messages or with different campaigning activities by charities. Fundraising events,
which offer the possibility of participation, also attract younger age groups. For
instance the London Marathon has around 75% of its runners running for charity.

Another possible pointer for generating funds in future may be through CRM activity,
which attracts above-average levels of participation from younger and less affluent
groups.

The rise in tax-efficient giving might also bring other additional benefits, according
to the report. For instance some evidence suggests that payroll giving helps to 
bring more non-traditional donors, namely those that are younger and less affluent.

Mintel’s report concludes that charities must still do more to publicise planned
giving in all its varieties, both in order to maximise income and also to foster
assured income streams.

The report’s table of contents consists of:

Market Background

External Market Drivers

Internal Market Drivers

Market Size and Trends

Market Segmentation

The Supply Structure

Advertising and Promotion

The Consumer

The Future

The Mintel Charities Report 2003 can be purchased and downloaded online. It costs
£545 although there is a discount available to registered charities.

For more information on Mintel’s Charities report, contact [Emily Measor](https://www.fundraising.co.uk/mailto:em*****@****el.com).

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