# Royal Hospital appoints first agency to increase donor base

- Link: https://fundraising.co.uk/2003/09/27/royal-hospital-appoints-first-agency-increase-donor-base/
- Published: 2003-09-27T23:00:00+01:00
- Author: Howard Lake

Marketing communications agency Feel has been appointed by the Royal Hospital for
Neuro-disability to develop and implement a new donor acquisition strategy and reposition
their brand.
Feel beat the other shortlisted agencies because of its “ambitious 
and creative ideas”. The hospital felt they were able to demonstrate a comprehensive
plan to achieve long-term sustainable income for the hospital, while showing a clear
understanding of the work and ethos of the hospital.

 

 

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The team from Feel also presented strong ideas aimed at positioning the Royal Hospital
on the basis of its international reputation for clinical excellence and innovative
research, and showed an ability to communicate this to prospective donors and the
wider community.

 

 

Gaz Daly, Director of Fundraising at the Royal Hospital for Neuro-disability

 

said: “I am confident that Feel will enable the hospital to reach a new audience
as well as re-engage our existing supporters. Their creative and professional approach
will increase revenue and, importantly, increase

 

awareness of the hospital’s work – essential if higher levels of income are to be
sustained in the long-term.”

 

 

Stephen Chandler, Managing Partner of Feel, said: “As well as securing a sustainable
donor database, we’re aiming to make them synonymous with excellence in treating
brain trauma, nationally. The hospital is a sleeping giant that deserves

 

global recognition and support, and we’re thrilled to be given the chance of

 

helping them realise that goal.”

 

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