# NSPCC sends its first e-newsletter

- Link: https://fundraising.co.uk/2003/09/26/nspcc-sends-its-first-enewsletter/
- Published: 2003-09-26T23:00:00+01:00
- Author: Howard Lake

The NSPCC has sent it first HTML e-mail newsletter to its supporters.
The NSPCC 
has sent the first issue of a monthly e-mail newsletter to supporters. The charity
says its aims is “to give you up-to-date information on how we spend the money supporters
generously donate.” It adds that it will also be used to “keep you informed of improvements
in the services we provide for children and how we are moving towards our goal of
ending cruelty to children.”

 

 

## Advertisement

The first issue features a postcard campaign for Internet safety, promotion of the
charity’s Christmas catalogue, details of how donations are spent, and details of
how to use the charity’s Supporter Services Online facility which helps supporters
manage their relationship with the charity.

 

 

The newsletter was appropriately concise, offered a good balance of news, fundraising

 

and campaigning content, and details of how to unsubscribe. It also helpfully lists
the recipients supporter number, which would help the charity handle any enquiry
the supporter might contact them with.

 

 

The charity does of course trumpet the fact that “because it’s an e-newsletter there
are no high printing or postage costs, so this is a cost-effective way of communicating
with you.”

 

 

The e-mail newsletter was distributed using mailer software from Active Media Business
Solutions, an agency which has worked with NSPCC in areas such as Gift Aid claims
processing systems.

 

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