# Save the Children relaunches 'cheaper and easier to use' Web site

- Link: https://fundraising.co.uk/2003/09/24/save-children-relaunches-039cheaper-and-easier-use039-web-site/
- Published: 2003-09-24T23:00:00+01:00
- Author: Howard Lake

Children’s charity Save the Children has re-launched its Web site in an effort to
make it more appealing and approachable to its

 

audiences, and cheaper for the charity to run.
Redeveloped in partnership with digital
agency Good Technology, SCF says the site has a new emphasis on the user and not
the organisation. The old site was based

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on the charity’s organisational structure, making it easy to manage but a difficult
experience for the user. The new site moves beyond this, providing clear details
of how visitors can help Save the Children with its

 

work, as well as providing a valuable resource on global development issues.

 

 

Research into site users’ requirements revealed that most of Save the Children’s
supporters were primarily interested in what the charity did, and where it worked.
The new site now has a ‘What we do’ section dedicated to each of the 35 issues the
charity works on to improve the lives of children. Similarly, there is a’ Where 
we

 

work’ section on each of the 76 countries and regions, around the world and across
the UK, in which they work.

 

 

The ‘Resources’ section provides information for particular groups of people, such
as teachers, policy makers and young people offering educational tools,

 

publications, and personal testimonies.

 

 

The ‘Get involved’ section contains all the different ways that users can take action
to support Save the Children.

 

 

Save the Children decided that rather than developing a large in-house Web site 
team, they would invest in a Content Management System (CMS), which allows

 

individuals across the organisation to publish information directly onto the

 

site instead. The charity believes that this approach will save the charity money,
and also create a much more up-to-date and comprehensive site.

 

 

Matt Travers, e-Communications Manager for Save the Children commented: “The new
site is easy to use and cheap to run. We have such a diverse audience, ranging from
young people themselves to policy makers at the World Bank, that our site had to
be flexible enough to appeal to almost everybody.

 

 

“The Content Management System has allowed us to do just this as well as save

 

money. We expect that other large charities and public-sector organisations will
adopt this approach in the future because, like us, information is their currency
but they have to ensure public money is spent wisely.”

 

 

Good Technology was appointed towards the end of 2002 to help with the redevelopment
of the Web site.

 

 

[SCOPE](http://www.scope.org.uk) has also undertaken a major redesign of its Web
site follow user feedback.

 

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