# New download to help promote fundraising events

- Link: https://fundraising.co.uk/2003/09/23/new-download-help-promote-fundraising-events/
- Published: 2003-09-23T23:00:00+01:00
- Author: Howard Lake

The Breast Cancer Campaign is offering a free download to remind supporters via 
their PC’s calendar.
Charities can give away quite a few attractive or useful gimmicks
via their Web site. Button adverts for their supporters, posters, screensavers or
games have proved popular over the years.

 

 

## Advertisement

The Breast Cancer Campaign is, however, the first charity that we have spotted encouraging
people to download a vCalendar file. It is doing so to help promote its wear it 
pink® day on 31 October 2003. The vCalendar format is supported by desktop calendars/
peronsal information managers such as Microsoft Outlook or Lotus Organizer.

 

 

By downloading and installing the file, the charity will be adding a reminder about
the date to supporters’ electronic diaries.

 

 

This is a simple and easy approach for any charity to use to promote its events,
so we expect to see it emulated elsewhere.

 

 * **[Depaul Trust capitalises on David Blaine stunt](https://fundraising.co.uk/2003/09/24/depaul-trust-capitalises-david-blaine-stunt/)**(
   24 September 2003)
 * **[New Key Events Co-ordinator at Spinal Research](https://fundraising.co.uk/2003/10/01/new-key-events-coordinator-spinal-research/)**(
   1 October 2003)
 * **[Forthcoming consultations on public collections](https://fundraising.co.uk/2003/10/06/forthcoming-consultations-public-collections/)**(
   6 October 2003)