# Research on charity fundraising events

- Link: https://fundraising.co.uk/2003/09/20/research-charity-fundraising-events/
- Published: 2003-09-20T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/2371.jpg)

New Philanthropy Capital has published ‘Just the ticket’, a research report on fundraising
events.
Written by Daniel Webber, the 29-page report aims to increase understanding
of charity fundraising events in terms of motivations for support, costs, income
and their efficiency.

The report is based on interviews with events organisers at 20 charities of different
sizes. Interviews were also carried out with fundraising consultants, event committee
volunteers, and professional events organisers. UK Fundraising’s Howard Lake was
one of those consulted on how the Internet can help fundraisers run and promote 
events.

The report is aimed at trustees, charity professionals and those on volunteer fundraising
committees.

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The report acknowledges that fundraising events can open up streams of income that
other fundraising methods cannot. However, events are often risky: often costly 
to run both in terms of money and time they can fail to yield a sufficient return.

The author looks at the general characteristics of fundraising events, including
what kind of people attend events, and the issue of raising awareness as an objective.
He then goes on to detail the costs involved and looks at the fairest methods of
reporting and allocating the costs of events. Finally he discusses how to maximise
event income, before summarising current UK legislation and accounting practices
for events.

Webber’s report is a useful attempt to bridge the gap between the various ‘how-to’
guides and the academic literature on fundraising. The report costs £22.50.

New Philanthropy Capital is a registered charity which provides independent, research-
based guidance to philanthropists, foundations, grant-making trusts, corporations,
government and other donors.

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