# UIA Insurance launches first TV campaign

- Link: https://fundraising.co.uk/2003/09/18/uia-insurance-launches-first-tv-campaign/
- Published: 2003-09-18T23:00:00+01:00
- Author: Howard Lake

**The specialist affinity insurer is launching its first TV campaign to build upon
a re-branding exercise undertaken earlier this year.**

UIA Insurance Limited (UIA)’s campaign aims to reinforce UIA’s position as a leading
provider of personal insurance to members and supporters of not for profit organisations.

The campaign highlights UIA’s approach of ‘insurance with principles’ and aims to
promote its principled approach as a key differentiators in the personal insurance
market.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

![Still from UIA DRTV advert](https://wfay6x.infiniteuploads.cloud/2003/09/2370.
jpg)

UIA Insurance DRTV advert

The campaign, devised by Archibald Ingall Stretton, is designed to complement UIA’s
ongoing marketing through press and direct mail and will also be tested to uplift
response through other channels as well as work on its own as a strong brand response
campaign.

Ian Cracknell, Marketing Director, UIA said: “TV is an exciting development for 
UIA and will raise awareness of our proposition among the members and supporters
of the organisations we service.”
 

 * **[UIA Insurance rebrands](https://fundraising.co.uk/2003/08/01/uia-insurance-rebrands/)(
   1 August 2003)**