# National Trust wins Fundraising Campaign of the Year Award

- Link: https://fundraising.co.uk/2003/09/07/national-trust-wins-fundraising-campaign-year-award/
- Published: 2003-09-07T23:00:00+01:00
- Author: Howard Lake

The National Trust’s campaign for Tyntesfield has won the Fundraising Campaign of
the Year Award at The UK Charity Awards.
The National Trust’s campaign elicited 
support from government bodies such as National Heritage Memorial Fund, the Heritage
Lottery Fund and the public to raise a remarkable £24m in just 8 weeks to save the
Victorian country estate of Tyntesfield near Bristol.

 

 

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The National Trust announced the emergency campaign in April 2002 to save the Tyntesfield
Estate from being sold and broken up. The property in Wraxall, North Somerset, is
of unique historical importance and is a complete collection. It consists not only
of building and contents, but also extensive financial records, invoices, bills 
and other paperwork, “providing a unique insight into social history,” according
to the Trust.

 

 

Tens of thousands of individuals and a number of organisations responded to the 
campaign. In just 50 days, the campaign’s initial £1 million target was exceeded
by half a million pounds raised from more than 50,000 individual donations from 
across the country. The National Heritage Memorial Fund (NHMF) pledged £17.425m 
towards the purchase, the largest amount ever awarded by the Fund for a single project.

 

 

The campaign involved an appeal to the Trust’s (then) 2.8 million members and thousands
of supporters. The campaign received funds from National Trust Centres and Associations,
from advertising in the local and national press, leaflet drops, direct mail, online
donations and contributions received at National Trust properties and shops. Direct
marketing materials for the campaign were prepared by the Blue Frog agency.

 

 

The Tyntesfield campaign gained international recognition, with more than 12,000
public donations received from America, Canada, New Zealand, Japan, Australia and
Asian countries.

 

 

Fundraising still continues in order to secure the long-term future of Tyntesfield.

 

 

Finalists in the category included Amnesty International and Marie Curie Cancer 
Care.

 

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