# GiveNow.org one year old

- Link: https://fundraising.co.uk/2003/08/31/givenoworg-one-year-old/
- Published: 2003-08-31T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/2364.jpg)

CAF, the AOL Time Warner Foundation and AOL UK are celebrating the first anniversary
of GiveNow.org, the online giving site they founded, by making a number of enhancements
to the site, including the addition of a volunteering section.
The enhancements 
follow a usability survey of some of the site’s users. The homepage will be redesigned
to give greater prominence to news, while charities will be able to upload their
own images or choose from a stock of photographs to accompany their news and diary
dates.

There will be greater differentiation on the areas of GiveNow.org meant for donors
and charities and navigation throughout the site will be made clearer, say the founders.

GiveNow.org aims to encourage “greater involvement by visitors and charities” so
the site is introducing a number of new

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features. In partnership with do-it.org.uk, the UK’s largest database of volunteering
opportunities, GiveNow.org will host a volunteering section for those visitors wanting
to give their time. In addition, a new search facility that incorporates the Charity
Commission database will enable

donors to find and donate to any of the more than 180,000 registered charities in
England and Wales.

To help charities make the most of GiveNow.org, CAF and AOL will be designing a 
online toolkit complete with a ‘how to’ guide for posting logos, mission statements
and news. The toolkit will include a downloadable button for charities that already
have their own Web site, enabling them to link donors to their GiveNow

donation page, while those charities without a web presence can request a unique
URL address to add to their own fundraising materials.

Designed to offer all UK charities a platform from which to promote their

cause, target new audiences and fundraise online, GiveNow.org has already

generated donations for over 350 voluntary organisations.

According to Karen Astbury, research and development officer at CAF: “In our pilot
year, the site has raised over £90,000 for charities across the country. Visitors
have given between £5 and £3,000 each, but what is particularly pleasing is the 
high number of donors that have made their

gifts tax-effective. 92 per cent of GiveNow donations were made via Gift Aid compared
to a national average of just under 30% for offline donations.”

AOL UK’s director of policy Camille de Stempel added: “GiveNow.org is proving to
be a valuable resource for a number of UK charities, particularly smaller organisations
that do not have their own Web site.”

Many of the enhancements, including the redesigned homepage will be unveiled

at the CAF Annual Conference and Exhibition, One Great George Street, London, on
Thursday 13 November 2003.

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