# What details should charity Web sites track?

- Link: https://fundraising.co.uk/2003/08/04/what-details-should-charity-web-sites-track/
- Published: 2003-08-04T23:00:00+01:00
- Author: Howard Lake

Michael Stein has written a helpful summary of what Web site data charities should
gather and interpret.
‘What should nonprofits track?’ forms part of an article on‘
Analysing Web Site Traffic’ by Michael Stein for The Nonprofit Quarterly.

He lists and explains what log files can reveal and how they might be useful to 
charity fundraisers and marketers. He includes unique visitors, page views, hits,
most popular pages, downloads, referrer sites, and search engines and keywords.

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