# Complicated Lives – Sophisticated Consumers

- Link: https://fundraising.co.uk/2003/07/30/complicated-lives-sophisticated-consumers/
- Published: 2003-07-30T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/2347.jpg)

The latest addition to the UK Fundraising Bookshop is ‘Complicated Lives – Sophisticated
Consumers, Intricate Lifestyles, Simple Solutions’ by Michael Wilmott and William
Nelson at the Future Foundation.
The culmination of three years research with Abbey
National, this book explores how steadily rising affluence and greater freedom have
brought us more choices, more opportunities and richer lifestyles than ever before.
These are key issues for fundraisers and direct marketers seeking to communicate
effectively with donors and supporters.

The book will be published on 28 August 2003 at £19.99, although you can pre-order
it for £13.99 via the UK Fundraising Bookshop.

The book was featured in the Sunday Times last weekend and author Michael Wilmott
will discuss it and the ‘Anxiety Society’ on BBC Breakfast news on Tuesday 5th August
at 08.15.

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