# RNLI promotes events Web site with link-to-us e-mail campaign

- Link: https://fundraising.co.uk/2003/07/29/rnli-promotes-events-web-site-linktous-email-campaign/
- Published: 2003-07-29T23:00:00+01:00
- Author: Howard Lake

The RNLI events team is asking Web site owners to publicise the charity’s fundraising
events to a wider audience by

placing links on their site to the charity’s loadsmorefun.co.uk site.
The promotion
is being carried out by digital marketing agency M-Corp which built the loadsmorefun.
co.uk site as well as two other RNLI sites, beachrescue.org.uk and beachsafety.org.
uk.

The e-mail request is short and clear, giving a short cut and paste snippet of HTML
for Web site owners to add to their site:

## Advertisement

    ```
    Here is our sites [sic] Title URL and short description:

    RNLI team
    fundraising events - An online resource detailing all the
    fundraising events in the UK currently organised by the RNLI
    ```

Although the campaign is targeted, the message that UK Fundraising received was 
not personalised. While it did specifically ask for a link to be made on www.fundraising.
co.uk, the message was addressed “To Whom It May Concern.”

Furthermore there was no option to place graphics or perhaps banner ads on one’s
site, should one be keen to show further support.

The loadsmorefun.co.uk microsite itself though is particularly good, offering very
clear and attractive details about getting involved, whether as a company or an 
individual. The opening splash page is a good visual summary of fundraising challenge
events, but otherwise redundant. It can be skipped and throughout there are navigation
links to the main content of the site.

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