# Personal approach works best online for Greenpeace

- Link: https://fundraising.co.uk/2003/07/24/personal-approach-works-best-online-greenpeace/
- Published: 2003-07-24T23:00:00+01:00
- Author: Howard Lake

A year-long trial by Greenpeace International has confirmed that personalised online
communications with supporters generate better results.
Working with Think Consulting
and Dataforce, Greenpeace International trialled an electronic supporter relationship
management tool (eSRM), which enabled supporters to select which kind of messages
they wished to receive and how often.

Greenpeace found that supporters were more like to take action and to donate more.
It estimated that such a tool could increase donations by 25% in a year.

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