# Today is National Internet Shopping Day

- Link: https://fundraising.co.uk/2003/07/23/today-national-internet-shopping-day/
- Published: 2003-07-23T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/2343.jpg)

Today is the climax of the 24x7x2003 Internet Shopping Campaign by IMRG, the industry
body for global e-retailing.
According to IMRG, Internet shopping will be worth 
£14 billion in 2003 and is doubling every year.

While focusing on for-profit commercial retailing, such campaigns should help build
donors’ awareness of the ease, facility and security of online giving.

More than £12 million worth of prizes, offers and discounts are available from leading
e-retailers as part of this major campaign.

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 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Why today? 24 July is nominated 24×7 DAY, because it is the 24th day of the seventh
month. The term “24×7” has become synonymous with ‘always available’.

IMRG’s primary target audience is the 18 million UK adults (38% of all adults) with
access to the Internet who have not yet shopped online (14 million have), and the
promotion will be directed particularly at women.

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