# RHS launches first appeal to its US members

- Link: https://fundraising.co.uk/2003/07/16/rhs-launches-first-appeal-its-us-members/
- Published: 2003-07-16T23:00:00+01:00
- Author: Howard Lake

The Royal Horticultural Society (RHS) has launched its first ever international 
fundraising appeal targeting American members, with a request to support conservation
work at the Society’s Lindley Library.
The charity sent 6,000 RHS members in the
US a special appeal from its President, Sir Richard Carew-Pole, asking them to help
preserve the Lindley Library’s unparalleled collection of rare and historically 
important horticultural literature.

The special appeal has been developed by social marketing agency Whitewater, which
is also responsible for the RHS’ UK-based donor acquisition and supporter appeals
direct marketing programmes.

The Lindley Library’s archive of books, periodicals and original drawings, dating
from the 16th century, include volumes such as Capability Brown’s personal Account
Book, Jean-Jacques Rousseau’s signed and annotated copy of the 1768 Flora of Switzerland,
and a 1514 copy of Pliny’s Natural History.

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Donors who give $5,000 will be offered the opportunity to sponsor personally a rare
book and have their name recorded alongside its entry in the digital catalogue. 
In addition, all donors sending in $250 or more will receive a limited edition RHS
print and those donating $1,000 will additionally receive an RHS garden stake.

It is the first time that the organisation’s American members have been sent a fundraising
appeal. If successful RHS fundraisers plan to include overseas members in the charity’s
upcoming Bicentary campaign, to be launched in 2004.

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