# Smstextgiving partners with Fruitful Fundraising

- Link: https://fundraising.co.uk/2003/07/15/smstextgiving-partners-fruitful-fundraising/
- Published: 2003-07-15T23:00:00+01:00
- Author: Howard Lake

Smstextgiving Limited, the not-for-profit service which collects charitable donations
via mobile phone text messaging, has entered into a joint venture agreement with
London based Fruitful Fundraising to promote text giving to charities across the
UK.
Chief Executive of Fruitful Fundraising Chris Coleridge told UK Fundraising:“
We are constantly seeking ways in which we can improve our service to both the charities
we act for and the donors who support each of our charity clients. In an increasingly
busy world we recognise that donors and potential donors need to be able to give
to their charities by whatever means are convenient to them.

“Working with Smstextgiving enables us to complement our extensive range of services
and allows our donors to sign up for regular donations to their preferred charity
anytime and anywhere in the UK.”

The service is designed to be simple to operate, with no sign up fees for charities
to sign up to Smstextgiving.

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Once a charity has signed up to the service then it simply promotes a donation keyword
and short code telephone number to its prospective supporters. Donors opt in to 
giving, either regular or one-off donations, by sending a single text message to
the short code incorporating the charity keyword. They then receive regular text
messages from their charity, which are billed to the donors mobile phone account.

Graham Burrough at Smstextgiving said: “Smstextgiving’s platform not only allows
charities to extend their donation collection capabilities, but also allows each
charity to develop and maintain closer personal relationships with their supporters.

“We are now looking forward to working closely with Fruitful Fundraising to increase
the number of charities using the service and to deliver additional revenues to 
help our charities in the valuable work they undertake.”

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