# Fruitful partners with SMStextgiving

- Link: https://fundraising.co.uk/2003/07/15/fruitful-partners-smstextgiving/
- Published: 2003-07-15T23:00:00+01:00
- Author: Howard Lake

**Fruitful Fundraising will be promoting text giving to UK charities in partnership
with SMStextgiving.**

Smstextgiving Limited, the not-for-profit service which collects charitable donations
via mobile phone text messaging, has entered into a joint venture agreement with
London-based Fruitful Fundraising to promote text giving to charities across the
UK.

Chief Executive of Fruitful Fundraising Chris Coleridge said:

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> “Working with Smstextgiving enables us to complement our extensive range of services
> and allows our donors to sign up for regular donations to their preferred charity
> anytime and anywhere in the UK.”

There is no charge to sign up to Smstextgiving. Once a charity has signed up to 
the service it promotes its donation keyword and a short code telephone number to
supporters. Donors opt in to giving, either regular or one-off donations, by sending
a single text message to the short code incorporating the charity keyword. They 
then receive regular text messages from their charity, which are billed to the donor’s
mobile phone account.

 * **[Fruitful Fundraising rebrands](https://fundraising.co.uk/2003/11/05/fruitful-fundraising-rebrands/)(
   5 November 2003)
 * **[Two Fruitful Fundraising companies in administration](https://fundraising.co.uk/2004/07/17/two-fruitful-companies-administration/)(
   17 July 2004)
 * **[Pandemic’s height saw over £2 million raised through Donr’s text giving platform](https://fundraising.co.uk/2020/10/13/pandemics-height-saw-over-2m-raised-through-donrs-text-giving-platform/)(
   13 October 2020)**