# Big Issue Foundation launches DR adverts for regular giving

- Link: https://fundraising.co.uk/2003/07/13/big-issue-foundation-launches-dr-adverts-regular-giving/
- Published: 2003-07-13T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/2335.jpg)

The Big Issue Foundation this week launches the first of a new series of direct 
response advertisements in the Big Issue magazine, asking readers to commit to a
regular donation to enable people to escape homelessness for good.
The advertisements,
created by agency TDA, thank readers for buying the magazine and show them that 
a committed gift to the Big Issue Foundation can fund services like IT training 
or help putting together a CV.

Sarah Miller, Head of Fundraising at The Big Issue Foundation, said: “People who
buy the magazine like the idea that they are helping the vendor directly. This campaign
will show how a regular donation will enable the Foundation to provide additional
support.”

TDA say that these are the first in a series of new direct response fundraising 
initiatives for the foundation.

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