# Free2give closes shop

- Link: https://fundraising.co.uk/2003/07/07/free2give-closes-shop/
- Published: 2003-07-07T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/2331.jpg)

Free2give.co.uk, the online shopping mall that raised funds for UK charities, has
shut up shop.
The site’s home page announces that “Free2give Limited and Free2give
Holdings have closed down and are no longer operating an online shopping village
on behalf of UK charities.”

It adds that “all relevant commissions raised up to close of business on 30th June
2003 will be paid in full to Free2give’s charity partners as promptly as possible.”

The site grew out of an Australian initiative and launched in the UK in July 2000.
It was promoted by Burnett Associates and the advertising spend was reported to 
be £5 million. Channel 5 TV gave the company airtime in exchange for equity. On 
winning the through-the-line account, Burnetts described Free2give as “a unique 
proposition that is set to create a new genre of shopping and a new mindset.”

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Free2give teamed up with online merchants who agreed to pay a percentage of sales
of products generated. Free2give then passed on these affiliate revenues to its 
charity partners, who had to undertake to promote the online shopping mall to their
supporters.

Free2give admitted it was facing some difficulties in 2001: in June 2001 it closed
its Australian operation and subsequently reduced its UK staff by 40%.

Other online charity shopping malls are still operating, including [buy.at](http://joinbuy.at/ukfund)
and [UshopUgive.com](http://www.ushopugive.com).

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 * **[New book early next year from Luke FitzHerbert](https://fundraising.co.uk/2003/08/02/new-book-early-next-year-luke-fitzherbert/)**(
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