# Pro-choice non-profit raises $31,000 from e-mail appeal

- Link: https://fundraising.co.uk/2003/07/05/prochoice-nonprofit-raises-31000-email-appeal/
- Published: 2003-07-05T23:00:00+01:00
- Author: Howard Lake

NARAL Pro-Choice America has raised $31,000 in a few days from an e-mail appeal 
sent to 100,000 supporters.
The appeal was designed and distributed by online fundraising
and advocacy agency Donordigital. It offered to send a campaigning message on the
donor’s behalf to President George W Bush to campaign to protect a woman’s right
to choose to have an abortion.

The $31,000 came from 1,000 donors. Why did it do so well? Donordigital, in their
latest monthly e-mail newsletter, put it down to “a large, responsive list, a clever“
viral” message, and compelling graphics.” There was an element of humour about the
campaign too, with a doctored photo of President Bush holding a big placard with“
my birthday wish list” on it.

According to Donordigital, “about half the contributions came from new online donors,
and 10% of the gifts came in as a result of tell-a-friend messages sent by donors
to friends and colleagues.”

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

 * **[Giving Nation reports results](https://fundraising.co.uk/2003/07/09/giving-nation-reports-results/)**(
   9 July 2003)
 * **[Two appointments at The Giving Campaign](https://fundraising.co.uk/2003/07/21/two-appointments-giving-campaign/)**(
   21 July 2003)
 * **[St Elizabeth's Centre celebrates centenary with fundraising appeal](https://fundraising.co.uk/2003/07/22/st-elizabeth039s-centre-celebrates-centenary-fundraising-appeal/)**(
   22 July 2003)