# New identity following brand strategy for Quarriers

- Link: https://fundraising.co.uk/2003/06/21/new-identity-following-brand-strategy-quarriers/
- Published: 2003-06-21T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/2319.jpg)

Quarriers, one of Scotland’s largest social care organisations, has a new corporate
identity following a major brand review.
The brand review was carried out by THINK
Consulting Solutions, with design by Burnett Works.

Laurie Gardner, Director of Fundraising at Quarriers, commented: “THINK’s brand 
review and the development of our new brand strategy has given us a renewed focus.
It’s not just about a new identity. We’ve looked hard at our internal and external
communications to ensure we can realise our vision and articulate our personality
in an increasingly competitive environment.”

The process was led by Margaret Bennett and Sanchi Heesom at THINK. Sanchi added:“
We identified all stakeholders and their needs, examined the brand positioning, 
and developed core messages to clearly articulate Quarriers’ vision, purpose and
values. The new core messages and positioning were put into research and validated
with a variety of audiences including decision-makers and policy-influencers, local
authority commissioners, service users, donors and the public.”

## Advertisement

Following the research and refinement of the core messages, Burnett Works was commissioned
to develop a new visual identity for Quarriers. THINK advised throughout the visual
identity development process.

 * **[Charities rely increasingly on government funding, says CAF](https://fundraising.co.uk/2003/06/22/charities-rely-increasingly-government-funding-says-caf/)**(
   22 June 2003)
 * **[Rethink tests inserts in The Guardian during awareness week](https://fundraising.co.uk/2003/06/24/rethink-tests-inserts-guardian-during-awareness-week/)**(
   24 June 2003)
 * **[Bloom Media creates fundraising Web site for free](https://fundraising.co.uk/2003/07/02/bloom-media-creates-fundraising-web-site-free/)**(
   2 July 2003)