# British Heart Foundation launches TV campaign on cholesterol

- Link: https://fundraising.co.uk/2003/06/18/british-heart-foundation-launches-tv-campaign-cholesterol/
- Published: 2003-06-18T23:00:00+01:00
- Author: Howard Lake

The British Heart Foundation has launched a new awareness campaign to highlight 
the issue of high cholesterol levels and get the UK thinking more seriously about
their heart health.
The campaign started on 16 June with a new TV advertisement.
It features a series of animated characters worrying about the outward signs of 
ageing; getting wrinkles, losing their hair and deteriorating eyesight. All of the
characters show scant regard for their health and especially their hearts. The 30-
second advertisement will run for two weeks.

It is estimated that seven out of ten over-45 year olds have high blood cholesterol
levels but are unaware of the fact.

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