# London Marathon runners raise over £250,000 online at Bmycharity

- Link: https://fundraising.co.uk/2003/06/17/london-marathon-runners-raise-over-250000-online-bmycharity/
- Published: 2003-06-17T23:00:00+01:00
- Author: Howard Lake

Oxfam, Shelter, Children with Leukaemia and Whizz-Kidz have raised over £250,000
using Bmycharity’s online fundraising service in the 2003 Flora London Marathon.

The Bmycharity service helps many charities generate income while reducing administrative
costs. Bmycharity’s client charities raised a total of over £400,000 from the London
Marathon alone.

Shelter, 2003 London Marathon charity of the year, has pioneered the use of Bmycharity
Group Giving, a service which enables groups of fundraisers to team up with linked
homepages. This service proved popular with corporate teams: a team of runners from
Walt Disney Ltd and each member of the Cranfield Centipede used the service to encourage
friends and colleagues to make donations online quickly and securely.

Children with Leukaemia, 2002 London Marathon charity of the year, raised over £
100,000 and donations are still coming in.

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Oxfam use Bmycharity to maximise the efficiency of their Marathon fundraisin. By
encouraging donors to donate online rather than offline the charity can benefit 
from efficiency cost savings. Over 30% of Oxfam’s 2003 London Marathon target funds
were donated online.

Whizz-Kidz, who pioneered online marathon fundraising with Bmycharity in 2001, are
building on this experience and introducing even better support for their runners
and supporters.

Bmycharity has recently entered into a partnership with the Event Managers’ Forum(
EMF), offering discounts and additional support to EMF members.

Bmycharity will be sharing the details of some of the above successes at a knowledge
share conference in London on 24 June.

Contact Ben Brabyn, Managing Director of Bmycharity.

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