# Face-to-face fundraising generated 690,000 new donors in 2002

- Link: https://fundraising.co.uk/2003/06/13/facetoface-fundraising-generated-690000-new-donors-2002/
- Published: 2003-06-13T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/2305.jpg)

Members of The Public Fundraising Regulatory Association secured 690,000 new donors
from face-to-face and door-to-door fundraising during 2002. 
Each new donor pledged
to give regular and long-term financial support. The Public Fundraising Regulatory
Association (PFRA) said that “these figures go to show the technique of approaching
donors face-to face on the street and door-to-door is continuing to be highly successful,
particularly for attracting younger, first time donors.”

Greenpeace commented in April 2003 that “in the last 3 years 75% of new supporters
have come through face-to-face recruitment.” A month before that Oxfam reported 
that “over two thirds of people recruited by Face to Face are under 35.” Age Concern
England have found it worked well for them: “This has proven to be one of the best
ways of raising awareness of our local services while attracting committed supporters
for the future at a low cost,” said a spokesperson in April 2003.

In announcing the figures for 2002, the PFRA estimated that these new donors represented
income of about £240 million. Reaching such a total was rather complicated, the 
organisation admitted. Minimum donations are £5 a month, although many people give
much more, up to £15 a month. This gift can continue for an average of 5 years, 
though the longest on the PFRA’s records has been giving for over 13 years. A recent
Henley Management study has suggested £350 as the average lifetime value of a donor.
The PFRA multipled this figure by the number of pledges to arrive at the total estimate
of £240 million.

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