# WDM says ‘there’s no point giving to charity’

- Link: https://fundraising.co.uk/2003/06/11/wdm-says-039there039s-no-point-giving-charity039/
- Published: 2003-06-11T23:00:00+01:00
- Author: Howard Lake

**Campaigning organisation World Development Movement (WDM) has released a cold 
mail pack to 50,000 potential supporters with the message “there’s no point giving
to charity…”**

The pack has been sent to test new lists. Produced by agency Blue Frog, the pack
was developed from the creative of an insert that WDM has been testing since the
Spring.

Jonathan Dearth, WDM’s Head of Supporter Development said:

## Advertisement

> “It’s a provocative creative aimed at active thinkers. Unlike other organisations,
> we can’t rely on people supporting us just because we’re a well known brand. The
> creative is strong to engage people with our work, by asking them to think about
> how they may be currently donating. We’re saying that we’ve got the answer.”
>  

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 * **[Fundraising Standards Board – Direct Mail Research – An Opinion](https://fundraising.co.uk/2007/11/25/fundraising-standard-board-direct-mail-research-opinion/)**(
   25 November 2007)
 * **[Enough is enough. A right big moan](https://fundraising.co.uk/2009/04/03/enough-enough-right-big-moan/)**(
   3 April 2009)

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