# Cats Protection to test telemarketing for first time

- Link: https://fundraising.co.uk/2003/06/03/cats-protection-test-telemarketing-first-time/
- Published: 2003-06-03T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/2293.jpg)

Cats Protection will test telemarketing as a fundraising tool for the first time
this month following its ongoing success with direct marketing.
The campaign will
target up to 10,000 supporters and involve two separate tests. The objective of 
the first is to upgrade cash

contributors to regular givers. The second will aim to reactivate donors who gave
a one-off contribution two years ago.

Cats Protection and its direct marketing agency TDA have appointed charity telemarketing
specialists Personal Telephone Fundraising to carry out the calling.

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“Telephone operators will call supporters to thank them for their previous contributions,”
said Debbie Pearce, Head of Operations at Cats Protection. “They will go on to ask
if they would consider committing to a small regular gift rather than more occasional
cash donations. Direct marketing has delivered some great results for Cats Protection
and we are ready to test outbound telemarketing as well.”

“Direct Mail has helped Cats Protection recruit thousands of valuable regular givers,”
said Dylan Aplvor, Account Director at TDA. “We are hopeful that telemarketing will
prompt many more people to commit to

regular support.”

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