# Animal charity introduces interactive display board in reception

- Link: https://fundraising.co.uk/2003/05/31/animal-charity-introduces-interactive-display-board-reception/
- Published: 2003-05-31T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/2291.jpg)

Wood Green Animal Shelters is one of the first charities to install an interactive
billboard in its reception area. 
The screen, developed by Visual Planet, allows
users to go on a virtual tour of the centre, access Web information, maps, and colourful
digital images, by simply pressing a finger against the screen.

The Godmanchester-based charity also plans to use the interactive billboard for 
promotion during corporate events, and to raise revenue through sponsorship. More
than 400,000 visitors flock to the site each year.

Vernon Spencer, Technical Director at Visual Planet, says the benefits of installing
an interactive display are immense. He added: “It offers a unique opportunity to
grab attention and promote services, while you have a visitor’s undivided attention.
It can transform any reception or conference area no matter the size.”

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Blair McPhee, Events Manager at WGAS, believes the display is a novel way to promote
the charity and generate revenue.

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