# CAF's Efundraising service accepts multiple currencies

- Link: https://fundraising.co.uk/2003/05/27/caf039s-efundraising-service-accepts-multiple-currencies/
- Published: 2003-05-27T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/2287.jpg)

Charities Aid Foundation’s (CAF) online donation service efundraising.org.uk can
now handle donations in foreign currencies.
Charities using CAF’s Tailored Efundraising
service will now be able to appeal for donations in foreign currencies through their
Web sites.

The Efundraising facility lets charities of any size accept secure, tax-effective
credit/debit card and Direct Debit donations from their own Web site, without the
need for a specialised trading and banking service.

As well as UK sterling, charities can now appeal for gifts in US dollars or Euros.
CAF expects to add further currencies to the service. If a donor chooses to make
a gift in US dollars or Euros they will be debited in their own currency and CAF
will convert the donation to UK sterling before passing it on to the charity.

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The service includes an online tracking facility also enables charities to identify
which sites or e-mails their donations have originated from.

Another new development is the introduction of a ‘Tell a Friend’ feature, which 
it is hoped will promote the online giving service to a wider group through “viral
marketing.”

Since its launch in 2002 almost half a million pounds has been raised through CAF’s
Tailored Efundraising service. In addition, the proportion of donations given tax-
effectively through the service is high; on average 78% of donations through Efundraising
are made via Gift Aid compared to a sector average of 28%.

Jenny Catt, CAF’s Business Development Manager, comments: “With the introduction
of this new facility, we are delighted that we can now help charities to receive
online gifts in foreign currencies – which we hope, in turn, will make international
fundraising a real possibility for thousands of UK charities in the future.”

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